Global Marketing & Digital Lead

With an ability to unite global communities across borders, Daily Paper is more than a clothing brand. Through creativity, fashion and education, we aim to inspire young adults and set an example of giving back. Daily Paper has attracted a tribe of multidisciplinary creatives and cultivated a community of individuals who celebrate their own roots and champion inclusivity. The diverse and deep-rooted diaspora culture is the bedrock of our brand, echoing in every collection - and always portrayed through the lens of the youth.

We are looking for a Global Marketing & Digital Lead who will manage the E-commerce, Digital Marketing, PR, Retail marketing and Marketing Activations team on a day to day base for our global markets to drive our customer acquisition, engagement and retention. A successful candidate has a track record of managing high-performance growth teams in an international fashion environment. 

Your Responsibilities: 

Strategy & Operations 

• Lead and oversee the Marketing team: hiring, setting goals and overseeing the execution of all Marketing activities 

• Create and implement short- and long-term Marketing strategies that contribute in building brand awareness, driving the brand’s customer acquisition, engagement and retention strategy 

• Oversee the implementation of the omni-channel Marketing strategy across all customer touch points in each market 

• Alignment of owned Marketing activities plans and ensure all stakeholders are informed and updated of the marketing plans and project schedules 

• Manage the implementation of specific territory marketing plans that draft off the global strategy, bringing brand and product narratives to life in a globally consistent yet locally relevant way 

• Media planning and manage relevant agencies 

• Management of marketing calendar and channel planning 

• Support in management of partnerships and collaborations 

• Plan, manage and improve campaigns, measuring results and ROI 

• Ensure focus and alignment for all marketing activities  

• Monitor performance across KPIs and create optimization plans to ensure programs scale efficiently 

• Deliver regular, clear, and actionable reports on Marketing performance to the board 

• Ensure all marketing activities are forecast correctly and delivered within budget 

• Monitoring of marketing budget with monthly reviews of spend  

Team Management 

• Manage the marketing team on a day to day basis 

• End responsible for the marketing team 

• Defining the team members strengths and ambitions, developing a personal development plan and motivate and challenge team members  

• Evaluates team members on performance – targets and personal development 

• Set annual targets for the team and for team members individually in order to contribute to overall goals of DP 

• +5 years’ experience in Marketing 

• +3 years’ experience in managing a small size Marketing team   

• Experience with managing Marketing departments and its subdivisions such as PR, activations, partnerships, branding, events and digital marketing  

• Great understanding of the Fashion and Luxury industry and proven network track record 

• Exceptional leadership and collaboration skills 

• Ability to make informed and strategic decisions 

• Ability to juggle multiple, and sometimes, conflicting priorities and needs 

At Daily Paper we offer employees to be part of our internationally, fast-growing brand. In this environment you can make a difference and develop yourself. Our team is young, passionate and creative. We’re committed to world domination, therefore looking for ambitious people that would like to join our family to achieve this goal!