Marketing Manager

About Daily Paper

Born in Amsterdam, rooted in African heritage, worn around the world. Daily Paper is more than a streetwear brand — it is a cultural movement living at the intersection of fashion, art, music and community. Every drop, every campaign, every collaboration is an expression of the stories we tell and the people we tell them with.

The role

This is the role that turns brand vision into how the world actually experiences Daily Paper — across every screen, every street and every moment that matters as part of the 360 marketing callendar you own. You lead our social media strategy end to end, and you connect it to everything around it: collection launches, collaborations, and the activations and campaigns that bring the brand to life in the real world. You sit between creative and commerce — working hand in hand with the Art Director to protect how we look and sound, and with the E-Commerce Manager to make sure brand energy converts into a thriving business. You steer the Social Media Coordinator and the seeding strategist and the creative resource around you to make it all happen. You understand that a brand is built in two places at once: in the feed and on the ground. You know how to grow and keep a community, how to speak our language consistently across channels, and how to plan a campaign that lands everywhere it should — from a TikTok teaser to an out-of-home takeover.

Why this role matters

Streetwear is won on culture and connection. This seat is where our strategy, our story and our community come together. Reporting directly to the CEO, you set the direction for how millions of people first meet Daily Paper, how they stay close to us, and how each launch, collab and initiative shows up as one coherent, unmistakable brand moment.

Why this role matters

Streetwear is won on culture and connection. This seat is where our strategy, our story and our community come together. Reporting directly to the CEO, you set the direction for how millions of people first meet Daily Paper, how they stay close to us, and how each launch, collab and initiative shows up as one coherent, unmistakable brand moment.

What you will do

Social & community strategy

• Own Daily Paper’s social media strategy across Instagram, TikTok, YouTube and any emerging platform worth being on.

• Set the direction for content, channel mix and posting strategy, and steer the Social Media Coordinator who executes day to day.

• Drive engagement, retention and growth — turning followers into a community and a community into fans, with our brand language at the centre of every interaction.

• You know how to pick the right profiles for UGC and how to generate the videos that will engage with our community.

Brand campaigns & storytelling

• Build cohesive, full-funnel marketing plans around every collection launch, collaboration and key brand initiative

• Translate brand and creative direction into integrated full funnel campaigns that run consistently across social, email, web, paid and offline for every collection launch, collaboration and key brand initiative

• Develop and project-manage brand activations, launch events and experiential moments that connect the digital story to the physical world.
  

Commercial & cross-functional

• Partner with the E-Commerce Manager to align brand campaigns with commercial goals, drops and trading moments.

• Create and launch paid social concepts together with Ecommerce and Art direction

• Track performance against clear KPIs across channels, and turn the numbers into sharper decisions.

What you bring

• 5–8+ years in brand and/or social marketing for a fashion, lifestyle, streetwear or culture-driven brand, including experience owning a function or strategy.

• Proven ability to own a social strategy and orchestrate wider brand campaigns — not just one or the other.

• Strong grasp of the full marketing funnel 

• A real feel for community: how to grow it, keep it and speak to it authentically.

• Data literacy — you can read a dashboard and translate it into next moves, able to work with KPI’s

• Native or near-native English; sharp, culturally literate, on-brand copywriting skills.

• Genuine fluency in the fashion, music, sport, art and diaspora culture that informs Daily Paper.

Nice to have

• An existing network of creators, photographers, producers and media partners we can tap into.

• Graphic design and video editing skills across eg TikTok and Instagram

• A second language — French, Dutch or German is a plus.

• Familiarity with CRM/email and analytics tools.

What we offer

• A seat at the centre of one of Europe’s most culturally influential streetwear brands, reporting directly to the CEO.

• Real ownership of the strategy under your direction.

• A creative, international team in the heart of Amsterdam.

• Generous clothing allowance and staff discount.

• Budget for tools, equipment and professional development.