Social Content Creator

Daily Paper is an Amsterdam-based fashion brand rooted in African heritage and inspired by global youth culture. What started as a blog has evolved into an internationally recognized label, connecting communities through fashion, storytelling, and collaboration. 

We operate at the intersection of fashion, music, art, and culture. Our collections and campaigns go beyond product, they represent identity, creativity, and perspective. As we continue to expand globally, digital plays a key role in how we connect with our audience. 

The Role 

We are looking for a Social Content Creator who is hands-on and deeply connected to social culture. 

In this role, you focus on creating day-to-day content for TikTok, Instagram, and other channels, translating campaigns and brand moments into engaging, platform-native formats. 

You are responsible for shooting, editing, and delivering content that feels current, relevant, and true to the brand, while supporting overall campaign and performance goals. 

• Content Creation (Hands-on): Produce day-to-day social content for TikTok, Instagram (Reels, Stories, Posts) and web. You are actively shooting, editing and delivering content on a daily basis. 

• Content Support & Execution: Work closely with the Marketing and E-com teams to execute existing campaign ideas into social-first content. You focus on bringing concepts to life rather than defining the strategy.

• On-the-ground Production: Capture content during shoots, events, and office moments using a mobile-first approach, ensuring a constant flow of fresh, relevant material. 

• Video Editing: Edit short-form video content with a strong understanding of pacing, formats, and platform-native styles. Ensure content is ready to publish quickly and consistently. 

• Trend-Based Content: Translate social trends, sounds and formats into quick-turnaround content that fits the brand’s look and feel. 

• Content Adaptation: Adjust and resize existing campaign assets into multiple social formats (cut-downs, vertical edits, variations) for different platforms. 

• Performance Awareness: Monitor how content performs and apply learnings to future content (e.g. hooks, formats, timing), in collaboration with the wider team. 

Your Profile 

• A Content Maker: You enjoy creating and editing content yourself and are comfortable being hands-on every day. 

• Platform Native: You understand what works on TikTok and Instagram and can quickly act on trends. 

• Visually Aware: You have a strong eye for fashion and aesthetics, and understand how to translate a brand into social content. 

• Fast & Flexible: You can work quickly, adapt to feedback, and handle multiple pieces of content at once. 

• Practical Mindset: You focus on execution and getting content live, without overcomplicating the process. 

Qualifications 

• 2–4 years of experience in content creation or social media production, preferably in fashion, lifestyle or streetwear. 

• A strong portfolio of short-form video content (TikTok/Reels), showing editing skills and creativity. 

• Experience with editing tools such as CapCut, Adobe Premiere, After Effects, or similar. 

• Fluent in English (written and spoken). 

• Organised and comfortable working in a fast-paced environment. 

What We Offer 

• A dynamic and international work environment in Amsterdam  

• The opportunity to work on global campaigns, collaborations, and product drops  

• A role with real ownership and impact across brand and performance  

• Room to experiment, learn, and grow within a fast-moving fashion brand